Job Details

Analyst, Targeted Marketing


Date Opened: 10/08/2021

Job Type:

Job Number: 210003O3

Job Description

What This Position Is All About

Reporting into Senior Manager, Targeted Marketing (Email, SMS, Direct Mail, Push), this role at The Bay will support various parts of the business. The analyst role will require a strategic, results driven associate with strong business acumen and curiosity about why customers behave the way they do.

 The position involves joining a dynamic, fast paced team and will require support across various strategic initiatives and daily business needs.

 As part of the Targeted Marketing team you will:


·        Measure campaign performance through KPIs and provide recommendations for direct mail circulation and email/mobile targeting

·        Create and implement A/B tests for direct mail, email, and mobile channels. Analyze findings and apply learnings for future campaigns

·        Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI

·        Build and maintain weekly, quarterly, annual and campaign reports and dashboards

·        Work with the Senior Manager, Targeted Marketing to analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization.

·        Use analytical and critical thinking skills to develop proactive solutions that address brand and business goals

·        Collaborate with the channel leads to develop and execute test plans for key channel components such as timing, creative, content, segmentation, frequency, etc.


·        In-depth understanding of key performance metrics and the ability to recognize how they might impact the business

·        Strong analytical and thought leadership skills (ability to tell a story and create action with data)

·        Hyper aware of targeted marketing (email, SMS, Direct Mail, Push) marketing trends, best practices technologies

·        Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint

·        Hands-on experience working with ESP and analytical tools including but not limited to Omniture/Adobe Analytics, CheetahMail


Job Qualifications

Thank you for your interest with HBC. We look forward to reviewing your application.
HBC provides equal employment opportunities (EEO) to all employees and applicants for employment.